Contrasting With Swatches

Using Swatches in Adobe inDesign for contrast:

The Photo:

This photo was captured off of the shore in Ocean Isle in South Carolina. I chose this image because I took it myself and I love the colors in it. The colors in the sky all contrast each other and I thought it would work perfectly for this assignment to create swatches in order to prepare for our Brochure Assignment. In our assignment we can only take 3 colors to base our trip-fold piece of paper on. By using these swatches we create contrast in our brochure to please the audiences eyes. 

Creating The Swatches: 

I took the swatches from the image using the blue, the pink, and the tan you see off in the horizon. The swatches were then created by using the "create new tint" tool in the swatches category. Once I had the three main colors I created a new tint color and decreased 2 of each by 25%. So in total I had 9 swatches created. 3 are tinted at 75% and the last 3 are tinted at 50%. 

To create the boxes I used the rectangle tool to create one. Then by pressing the option button I copy the square. and create a 9 square template nice and organized to see the tint in the color much more easier.

Creating a nameplate:

When creating a name plate I used the rectangle tool to create a clean and even rectangle. Then I used the colors from the swatches to create a nameplate with contrast colors to make the letters sick out. Fist I had to create character and paragraph styles to go along with the nameplate. The title which is my name has to be bold and stick out to attract the readers eyes and making it the first thing they see. Using the paragraph style tool I created a font and the color and named it. I created 3 different headings along with 3 different character styles for the body text. I used different types of text as well for the body. The style is more normal and bland and this indicates the actual information in the brochure.