Great Exceptions
During the course of our Public Service Announcements project we will learn how to apply our lessons learned in the class. This gives us the opportunity to make a difference in the community by representing an organization and develop invaluable social and business contacts. To produce "broadcast-ready advertising" and be provided with "real world" experience to create PSAs.
By creating an advertisement through a radio of commercial type project. Over the radio, creating a simple 30 second script with music and sound in the background to enhance the listeners experience. Through a commercial type project however would be more challenging as I will get to later on.
To relate to others, the advertising would have to send a message that the audience can understand on a large spectrum of peoples. Creating an image that almost everyone could understand is another challenge that is going to be difficult. Whether is be family friendly or a message that will stick to the audience with either being dramatic or unique.
The challenges with creating an actual commercial with audio and visual aid would be trying to schedule shooting times. Getting the whole crew on set and establishing a concrete script and storyboard so that the crew is all on the same page and making the shoot more efficient with little to no confusion.
This will help us learn about what real life advertising agencies go through daily. Going to the site, organization, or multiple sites and collaboration with your and the organization heads ideas. Getting real time field work and a feel for what is like in the "real world". The purpose of the advertisement is to get our own experience and to also get the word out about the organization.
